Service

Email & Retention Marketing for Kenyan Brands

Acquiring a new customer in Kenya costs 5–7x more than keeping one. We build automated flows that turn one-time buyers into loyal advocates.

Are you leaving money in abandoned carts?

You're successfully acquiring customers, but they buy once and never return. You have no system to bring them back.

70% of carts are abandoned, and you don't have a sequence to follow up and recover that lost revenue.

You're just blasting your entire list with discounts, training them to only buy when there's a sale.

We set up the foundational automations: Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase.

We segment your list into VIPs, unengaged, window shoppers, etc., so you send relevant messages.

Since email open rates vary in Kenya, we integrate SMS for high-priority transactional and promotional alerts.

We handle the technical integration, ensuring all your Shopify/WooCommerce data syncs perfectly.

Syncing your store with Klaviyo/Mailchimp and cleaning the list.

Drafting the emails for the core automations.

Building the templates and setting up the triggers.

Sending targeted weekly/monthly newsletters and analyzing performance.

Do Kenyans read emails?↓

Yes, particularly in B2B and higher-end B2C. However, SMS marketing is often a critical counterpart in the Kenyan market for urgent communications.

Which platform do you recommend?↓

For most serious ecommerce stores, we recommend Klaviyo due to its deep integration with Shopify and superior segmentation capabilities.

What percentage of revenue should email generate?↓

A healthy ecommerce store should drive 20% to 30% of its total revenue from owned marketing channels (email and SMS).

Case Study • Beauty & Skincare

We implemented a post-purchase replenishment flow that increased repeat customer rates to 28%.

28%

Key Result

Call a consultant to discuss how our methodology applies to your business.