Ecommerce Strategy for Kenyan Brands
Most Kenyan online stores plateau because they're following tactics without a strategy. We build a bespoke growth roadmap — from pricing architecture to channel mix — built specifically for the Kenyan market, your platform, and your category.
Call a consultantAre you working hard but not growing?
Unclear ROI on Ad Spend
You're spending heavily on Meta and Google Ads, but your cost to acquire a Kenyan customer is eating into your margins.
Western Playbooks Failing
Strategies that work in the US or UK fall flat in Nairobi because they ignore M-Pesa, local logistics, and Kenyan buyer behaviour.
Revenue Plateaus
Your store hit KSh 1M/month quickly, but you haven't been able to scale past it without profitability dropping.
How we approach ecommerce strategy
Kenyan market competitive audit
We map out exactly what your local competitors are doing, and where they leave opportunities for you to capture market share.
Revenue gap analysis and growth roadmap
We identify exactly where you are losing revenue in your funnel and provide a clear, step-by-step unblocking strategy.
Channel strategy
We evaluate the true cost and return of SEO, Paid Social, Search, and WhatsApp Commerce in the Kenyan context.
90-day prioritised action plan
You leave with a step-by-step execution roadmap. You’ll know exactly what to do first, second, and third.
This service is right for you if...
- Kenyan DTC brands doing at least KSh 500K/month
- Retailers moving from physical stores to an online-first model
- Founders who need clear ROI tracking across their channels
This isn't for you if...
- Dropshippers sourcing products they have never seen
- Businesses without product-market fit
How it works
Week 1: Discovery & Audit
We dig into your analytics, ads, and platform.
Week 2–3: Strategy Formulation
We build the bespoke roadmap based on our findings.
Week 4: Roadmap Delivery
We present the 90-day execution plan.
Ongoing: Execution Support
We help you or your team implement the changes via retainer.
Frequently asked questions
How long does a strategy engagement take?↓
A standard strategic audit and roadmap takes 4 weeks from kickoff to delivery.
Do you implement the strategy for us?↓
Yes. Once the roadmap is delivered, you can hire us on a project or retainer basis to execute the strategy.
Do you only work with brands in Nairobi?↓
No. While we are based in Nairobi, we work with ecommerce businesses across Kenya and East Africa.
Local Athleisure Brand
They had a great product, but checkout abandonment was high. We plugged the leaks and doubled their revenue.
Read case studyReady to grow your Kenyan online store?
Call a consultant to discuss how our methodology applies to your business.
Call a consultant