Kenya's ecommerce consultant.

Kenyan ecommerce was growing fast — but the brands building it were getting the same advice as stores in London and New York. Advice that ignored M-Pesa, ignored the mobile-first reality of Kenyan shoppers, and ignored the logistics realities of delivering in Nairobi, let alone Kisumu or Mombasa. I watched promising brands waste money on Western agency playbooks that simply didn't translate.

I spent the last 8 years working inside high-growth DTC brands and retail operations focused across East Africa. I saw first-hand what separated stores growing at 200% year-on-year from those plateauing at the same revenue for years. It wasn't budget. It was strategy, systems, and execution discipline.

Today, I work directly with Kenyan ecommerce brands — no account managers, no junior strategists, no committees. Just direct access to senior expertise built specifically for this market. If you're running a Kenyan online store and you're ready to treat it like a serious business, I'd like to help.